Why I’m not on Facebook – Yet
Surely someone who specialises in internet marketing and social media will be active across all of the main social networks? Well, actually – No. I confess, Paprika Marketing isn’t on Facebook yet, nor...
View ArticleWhy Should I Like Your Facebook Page
Every day my Twitter feed contains numerous requests from people to “Like” their Facebook page. And I’ll often receive direct messages from people I follow making the same request. But only a few...
View ArticleSharing your Content across Social Networks
Social sharing is a key part of building your online presence and followers – once you’ve written that awesome blog post, you want to let everyone know about it. Tools like Hootsuite make it easy too....
View ArticleWhy I Finally set up a Facebook Page
Shortly after I started Paprika Marketing, I wrote a blog article called “Why I’m not on Facebook – Yet“. Nearly 2 years on and I have finally set up a Facebook page. So why now? Well, I’ve been...
View ArticleDoes Facebook Advertising Work? My Experience
Last month I decided to try Facebook advertising to promote the webinar I was running. One of my main objectives in running the webinar was to grow my email marketing database and I particularly wanted...
View ArticleShould you promote your old blog posts on Social Media?
Most blog articles get a rush of visitors when they are published but traffic rapidly declines after a few days. So is it OK to revive your older posts and promote them again? As time goes on you will...
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Social Media and the Awkward Customer
Who was it that said “Business would be great if it weren’t for the customers? All of us at some time or another, I’d guess. And now customers can make themselves even more awkward through social...
View ArticleFacebook for ecommerce – the reluctant users guide
Everyone’s on Facebook – right? Well, not really. Despite a reported 24 million Britons logging in every day (figures from 2013) that’s still only one third of the population. And I frequently meet...
View ArticleFacebook Advertising – a beginners guide for small business
At the end of last year, Facebook announced that they were changing their newsfeed algorithm again and that, if businesses want to post “promotional” items they should expect to pay. Many small...
View ArticleDos and Don’ts of Social Media Automation
One of the biggest challenges for small businesses who want to use social media is finding the time. So it’s not surprising that a whole bunch of automation tools have appeared to help people manage...
View ArticleRemarketing – Not just for the big boys
I’m sure you’ve noticed that certain businesses seem to follow you all over the internet. Visit their website once and suddenly you’ll start seeing them everywhere. Sometimes you haven’t even visited...
View ArticleGenerating leads with Facebook Lookalike Audience – Case Study
Facebook advertising offers some great targeting options – interests, age, location, behaviours – but these can be unreliable. Make them very specific and the audience is too small. Too broad and...
View ArticleWhy Social Media is terrible for Ecommerce sales
Is social media really worth all that effort for ecommerce businesses? It’s hard work, time consuming and changes constantly. And in terms of direct sales the results are absolutely dreadful. Yes –...
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